Ad creative · Greater Toronto Area

Your best ad stops working in five days. Ours replaces it.

A monthly creative testing program for any brand running paid social — retail, hospitality, fitness, real estate, professional services, and beyond. Fresh, compliance-disclosed ad concepts produced at the rate paid social actually consumes them — not at the rate a production shoot allows.

FIXED MONTHLY FEE — 3-MONTH MIN — NO DAY RATES

Creative decay monitor EXPIRES D14
D0D3D5D7D10D14 — expired
The average Meta ad hits creative fatigue after 3–5 days of delivery. TikTok runs two to three times faster. This monitor tracks one asset's live CTR index against that curve.

The mechanism

The problem isn't your ad. It's the clock.

Good creative doesn't fail because it was bad. It fails because the same people saw it four times. Delivery systems then quietly reduce your reach, costs climb, and the account slows down — while the ad itself still looks fine in the dashboard.

3–5 daysUntil a Meta ad hits creative fatigue
20–40%CTR decline by day seven
8–15Concepts per week needed to hold scale
5–8×More variants published by firms using AI production
FAILURE MODE 01

Production can't keep pace

A shoot produces a handful of assets for thousands of dollars and several weeks. The feed consumes that in under a fortnight.

FAILURE MODE 02

So budget quietly leaks

Spend continues at full rate against creative that has already passed its peak. Nothing breaks. It just costs more per result, week after week.

FAILURE MODE 03

And volume becomes the gap

Firms publishing three to five ads a month are now competing against firms publishing fifteen to thirty. That gap compounds.

The program

Creative produced at the rate it gets consumed.

We run the creative side of your paid social as a standing monthly program — concepts, scripts, production, disclosure, and a readout on what actually performed. You approve; we produce; the results shape the next cycle.

01 / 06Plan against resultsEach cycle opens with last cycle's performance data. Winners get new variants; losers get retired with a reason.
02 / 06Script and produceConcepts, hook variants and finished cuts in every ratio your placements need — 9:16, 1:1, 4:5, 16:9.
03 / 06Clear and discloseEvery asset passes a compliance check and carries the disclosure your jurisdiction requires before it reaches you.
04 / 06Human reviewNo asset is delivered unwatched. Every frame is checked by a person, not a script.
05 / 06Deliver to specPlatform-ready files, correctly sized and captioned, ready to upload without rework.
06 / 06Report and iterateA plain readout of what won, what didn't, and what we're testing next. No dashboard homework.

Recent output

One production system. Any industry.

Regulated professional services, product-only hero shots, startups, storefronts, hospitality, entertainment — the same pipeline, pointed at a different brief. The mechanics don't change with the industry; only the story does.

AI · disclosed Wealth management
AI · disclosed Family & estate law
AI · disclosed Real estate
AI · disclosed Retail & D2C
AI · disclosed Fitness & wellness
AI · disclosed Hospitality
AI · disclosed Footwear · product
AI · disclosed Telecom · product
AI · disclosed Retail chains
AI · disclosed Entertainment
AI · disclosed Startups & SaaS
AI · disclosed Small business
AI · disclosed Automotive · product
AI · disclosed Travel & hospitality

Every synthetic performer in this reel is labelled and disclosed, the same standard every asset we ship carries — see compliance.

Pricing

One fixed monthly fee. No day rates.

Priced against what you spend on media, not against hours worked. If the numbers don't pay back at your current ad spend, we'll say so on the call.

Starter

$1,500 /mo CAD

Single-location businesses spending under about $3,000/month on ads.

  • 12 videos per month
  • One concept direction per cycle
  • All placement ratios
  • Compliance pass and disclosure
  • Monthly performance report
Enquire

Growth

$3,500 /mo CAD

Growing multi-location or multi-brand teams spending $5,000–20,000/month, where fatigue is the live constraint.

  • 30 videos per month
  • Three concept directions per cycle
  • Hook and thumbnail variant testing
  • Bi-weekly iteration on performance
  • Direct channel, next-day replies
Book a call

Scale

$7,000+ /mo CAD

Agencies, franchises and multi-location brands running full-funnel programs.

  • 60+ videos per month
  • Prospecting, retargeting and retention
  • Custom brand presenter and voice
  • Weekly strategy call
  • Multi-location and localisation
Enquire

Start with a pilot — $900 once. Ten assets across five concepts, delivered in two weeks, with a readout after fourteen days of your spend. Credited in full against your first month if you continue. It exists so you can judge the work rather than the pitch.

Compliance

The rules changed in 2026. Most producers haven't noticed.

Advertising that features AI-generated people now carries disclosure obligations, and liability frequently attaches to whoever produced the advertisement. The FTC opened a dedicated AI enforcement unit in January 2026 and updated its endorsement guidance in May. New York's synthetic performer law took effect in June. The EU's provisions applied from August.

We treat this as part of production rather than an afterthought, because for any brand, an undisclosed synthetic endorsement is not a marketing problem — it's a regulatory one.

  • ✓Every synthetic performer labelled on screen, legibly and long enough to read
  • ✓No fabricated testimonials — ever, and we'll decline if asked
  • ✓Written consent on file for any real person's likeness or voice
  • ✓C2PA provenance metadata embedded at export
  • ✓Claims checked against your approved list before delivery
  • ✓A written compliance record for every asset we produce
We would rather lose the brief than hand you an ad that a regulator would find interesting. How we work

Next step

Fifteen minutes, and we'll tell you if it's worth it.

Bring your current ad spend and what you're running now. If a creative program wouldn't pay back at your volume yet, that's a straight answer you can have for free.